'About Us' explains what the [sameness] project is. Dubai-based social innovators spreading goodness using online and offline projects to facilitate "moments of sameness". Moments where we can look past all the things that make us different to see what makes us the same in our humanity. Projects are human-focused, non-political, and above all fresh and relevant, allowing for strong visibility in the media, and elevation of any brand involved in the project by sheer association.

It tells us why the world needs [sameness]. Because for every unique feature that makes you different from the 7 billion other people in this world, there is one feature that makes us the same - we are all people. It's quite simple really.