blog - all the latest happenings in [sameness] project land. Keep up to date with all the action.

[ we've got your back ] We Like To Move It

/
[ we've got your back ] We Like To Move It

You know a project has reached peak awesomeness when a worker feels the need to break out his dance moves in front of everyone. And that's only one of the reasons why we love the We've Got Your Back remix, & why its been so successful.

Read More

[ we've got your back ] UAE Fit Awards

/
[ we've got your back ] UAE Fit Awards

We need your voting skills again! We've Got Your Back, our [sameness] project with Dubai taxi drivers, has been nominated for the UAE Fit Awards 2014, and it could be the prefect way to kickstart this cool project again...

Read More

[ we've got your back ] Looking Back & Moving Forwards

/
[ we've got your back ] Looking Back & Moving Forwards

We’ve Got Your Back kicked off in June at the same time as the Dubai summer, which for an outdoor event wasn’t great timing, but in true [sameness] project style it was a case of lets just get this going. Six hundred plus drivers later, a whole bunch of stretches, lots of laughs, heaps of tales of families back home, and some genuinely beautiful conversations, we can have ourselves a We’ve Got Your Back 2013 recap.

Read More