January 20, 2014

[ we've got your back ] Looking Back & Moving Forwards

January 20, 2014/ sameness team

We’ve Got Your Back kicked off in June at the same time as the Dubai summer, which for an outdoor event wasn’t great timing, but in true [sameness] project style it was a case of lets just get this going. Six hundred plus drivers later, a whole bunch of stretches, lots of laughs, heaps of tales of families back home, and some genuinely beautiful conversations, we can have ourselves a We’ve Got Your Back 2013 recap.

September 16, 2013

[ your voice ] A yoga perspective

September 16, 2013/ sameness team

The stretches in the We’ve Got Your Back booklet wouldn’t mean as much if we didn’t have fitness professionals showing the drivers how to correctly carry them out. On our last WGYB adventure we were joined by Emilie from Zen Yoga and Motion Fitness Center. Here is her take on the morning…

September 11, 2013

[ we've got your back ] Time For An Update

September 11, 2013/ sameness team

If you follow us on Social Media you would have seen all our We’ve Got Your Back adventures as we head out around Dubai with our friends at FitnessLink to hang-out with, and give health and fitness advice to the cities legendary taxi drivers.

July 02, 2013

[ we've got your back ] Putting It In Action

July 02, 2013/ sameness team

Sometimes the best measure of a [sameness] projects goodness is the buzz everyone is on after it has finished. Even though we were exhausted, sweaty, and ready for a nap, the excitement levels after our first proper We’ve Got Your Back adventure were pretty high.